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Nowadays the key to success of each and every commercial action is its proper communication. The key message and the main line of communication should be distinguishable and easily accessible for the recipients. Our team has a decade-long experience in choosing the right \u201etone of voice\u201d rod diverse brand, companies and institutions<\/h4>\n

[bre\u00adak here wide]<\/p>\n

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[bre\u00adak here]<\/p>\n

THE ART OF COMMUNICATION<\/h1>\n

Long are gone times, when business and marketing communication were a one-way, linear transmission. The more communication channels we have and the more social we are (even if it means only activity in social media!), the bigger is the need for a more elaborated and multidimensional strategy of communication. In answer to this need, at W-arte! we offer:<\/h4>\n

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• MARKETING COMMUNICATION<\/strong> which basi\u00adcal\u00adly covers all actions which will enco\u00adura\u00adge the con\u00adsu\u00admer to cho\u00adose this pre\u00adci\u00adse brand or offer. In other words: we take care of eve\u00adry aspect of adver\u00adti\u00adsing. W-arte! is renown for its unco\u00adnven\u00adtio\u00adnal appro\u00adach to this deli\u00adca\u00adte mat\u00adter \u2013 we are ful\u00adly awa\u00adre thet we live in times of mass com\u00admu\u00adni\u00adca\u00adtion and that if the mes\u00adsa\u00adge is expec\u00adted to be heard, it sho\u00aduld be inno\u00adva\u00adti\u00adve, sur\u00adpri\u00adsing and distin\u00adgu\u00adisha\u00adble. Wether we cre\u00adate the who\u00adle com\u00admer\u00adcial cam\u00adpa\u00adign or work only on its ele\u00adments, we always make sure that the mes\u00adsa\u00adge is cle\u00adar, pre\u00adsen\u00adted in an inte\u00adre\u00adsting way and adju\u00adsted for the con\u00adcre\u00adte medium\/ chan\u00adnel. The ran\u00adge of actions we offer is very wide: from sta\u00adtic gra\u00adphics for social media, pro\u00admo\u00adtio\u00adnal posters and sur\u00adpri\u00adsing in form leaflets, to clas\u00adsi\u00adcal adverts for press and onli\u00adne maga\u00adzi\u00adnes, to inno\u00adva\u00adti\u00adve new\u00adslet\u00adters, GIHs, MEMs, ani\u00adma\u00adtions, info\u00adgra\u00adphics, short bran\u00adding vide\u00ados and back\u00adsta\u00adge foota\u00adges.<\/li>\n
• PR COMMUNICATION<\/strong> also known as PR Power. PR is all abo\u00adut cre\u00adating and keeping the bond with con\u00adsu\u00admers. This is the com\u00admu\u00adni\u00adca\u00adtion which not only answer the\u00adir needs, but also high\u00adli\u00adfe basic valu\u00ades and by this \u2013 awa\u00adkens emo\u00adtions. If the bond betwe\u00aden the brand or insti\u00adtu\u00adtion and the\u00adir con\u00adsu\u00admers is tigh\u00adte\u00adned on the basis of sha\u00adred valu\u00ades and atti\u00adtu\u00adde \u2013 it is not only more long-lasting, but also pro\u00adfi\u00adta\u00adble for both parts. The ele\u00adments of well-under\u00adsto\u00adod, posi\u00adti\u00adve PR com\u00admu\u00adni\u00adca\u00adtion inc\u00adlu\u00adde: sys\u00adte\u00adma\u00adtic, cohe\u00adrent social media com\u00admu\u00adni\u00adca\u00adtion, balan\u00adcing com\u00admer\u00adcial con\u00adtent with a more life\u00adsty\u00adle appro\u00adach, press rele\u00adases abo\u00adut the brand and its foun\u00adder and other mate\u00adrials intro\u00addu\u00adcing the people who cre\u00adate the brands iden\u00adti\u00adty. The form \u2013 prin\u00adted, vir\u00adtu\u00adal or live action- must always match the media and the pro\u00adfi\u00adle of its main fol\u00adlo\u00adwer.<\/li>\n
• MEDIA RELATIONS<\/strong> which cover all com\u00admu\u00adni\u00adca\u00adtion with repre\u00adsen\u00adta\u00adti\u00adves of dif\u00adfe\u00adrent media: jour\u00adna\u00adli\u00adsts, onli\u00adne edi\u00adtors, tv stars, press authors and radio jour\u00adna\u00adli\u00adsts. Media rela\u00adtions dif\u00adfer from Social Media com\u00admu\u00adni\u00adca\u00adtion \u2013 often they invo\u00adlve face-to-face com\u00admu\u00adni\u00adca\u00adtion, so they sho\u00aduld be sophi\u00adsti\u00adca\u00adted and always answer to 4 basic questions: Who? Whe\u00adre? What? Why? It is impor\u00adtant to remem\u00adber that dif\u00adfe\u00adrent media have dif\u00adfe\u00adrent possi\u00adbi\u00adli\u00adties of con\u00adtent com\u00admu\u00adni\u00adca\u00adtion. That is why press rele\u00adase \u2013 its length, form and tone of voice \u2013  sho\u00aduld always match the medium. Effec\u00adti\u00adve media rela\u00adtions are sys\u00adte\u00adma\u00adtic and always fini\u00adshed of with an accu\u00adra\u00adte fol\u00adlow up.<\/li>\n<\/ul>\n

  <\/p>","protected":false},"excerpt":{"rendered":"

  Pi\u0119k\u00adno wyra\u00ad\u017ca si\u0119 w wie\u00adlu for\u00admach \u2013 stre\u00adf\u0119 Art Sto\u00adre mo\u017c\u00adna nazwa\u0107 naj\u00adbar\u00addziej este\u00adtycz\u00adn\u0105 cz\u0119\u00ad\u015bci\u0105 W-arte! Wype\u0142\u00adnia j\u0105 uni\u00adka\u00adto\u00adwy design i gra\u00adfi\u00adka, arty\u00adstycz\u00adne serie wydaw\u00adni\u00adcze, pre\u00adzen\u00adta\u00adcje pro\u00adjek\u00adtan\u00adt\u00f3w mody i wzor\u00adnic\u00adtwa, a tak\u00ad\u017ce obiek\u00adty sztu\u00adki powsta\u00adj\u0105\u00adce we wsp\u00f3\u0142\u00adpra\u00adcy z part\u00adne\u00adra\u00admi biz\u00adne\u00adso\u00adwy\u00admi i insty\u00adtu\u00adcja\u00admi kul\u00adtu\u00adry.
  \nW dia\u00adlo\u00adgu z arty\u00adsta\u00admi i nasz\u0105 publicz\u00adno\u00ad\u015bci\u0105 two\u00adrzy\u00admy limi\u00adto\u00adwa\u00adne edy\u00adcje oaz pro\u00adduk\u00adcje na spe\u00adcjal\u00adne zam\u00f3\u00adwie\u00adnia. Nasz con\u00adcept sto\u00adre z mod\u0105 i desi\u00adgnem to wyse\u00adlek\u00adcjo\u00adno\u00adwa\u00adne mar\u00adki. Orga\u00adni\u00adzu\u00adje\u00admy spe\u00adcjal\u00adne wyda\u00adrze\u00adnia tj. pre\u00admie\u00adry nowych kolek\u00adcji z pro\u00adgra\u00admem arty\u00adstycz\u00adnym czy pefor\u00adman\u00adse modo\u00adwe. W prze\u00adstrze\u00adni W-arte \u0141owic\u00adka 56\/3 dzia\u00ad\u0142a kame\u00adral\u00adna kawiar\u00adnia z menu inspi\u00adro\u00adwa\u00adnym \u201esztu\u00adk\u0105 jedzie\u00adnia\u201d.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/pages\/19"}],"collection":[{"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":25,"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":1294,"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/pages\/19\/revisions\/1294"}],"wp:attachment":[{"href":"http:\/\/w-arte.pl\/en\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}