W-arte! is created by a group of people who share the same approach not only to art ar communication but also to life: whatever we do, we do it with passion and commitment. We set together business with art, fashion, science, technology and new media to create a brand new quality and successfully achieve goals set by the Client.
For us branding is all about ID of the company, artist or brand for whom we work. It has to match not only the Clients offer but also the values which He or She prices. In terms of branding W-arte takes care of:
- ART-BRANDING A successful brand always has a solid background. It is set on well-considered, solid basis which match the offer and distinguish the brand from the others. Our experienced crew of graphic designers, filmmakers and communication specialists will take care of the whole branding process, making sure that every element is perfectly matched for the brand. Our art-branding actions include not only creation of the perfect logotype and compatible brand-book, but also a wide spectrum strategy of communication which will answer the basic consumer questions: what is this brand? Does it have any values or mission? Why do I want this specific item offered by the brand/ institution
- REBRANDING From time to time some brands – even those most recognizable – call for some refreshment. This need for new energy or better accommodation to current trends and expectations usually underlays rebranding process – the one in which visual and/or communicational aspect of the well-established brand are transformed, but not their values or mission. The intensity of rebranding depends on individual needs – sometimes it is sufficient to lightly retouch the logotype, in other cases the whole brand-book is redesign. Our team will suggest the optimal range of change and conduct it smoothly.
- PERSONAL BRAND CREATION Personal brand is the one in which not only products or other elements of its offer, but also the values, goals and communication mode express either a defined approach to the world and society in case of the company or institutions directors, or – in case of artists, designers or small brands – personality and individual preferences of concrete person. Either way, what really matters here is consequence: if consumers decide to choose this brand on the basis of its values and personality, any fundamental change might discourage them and brake the bond. At W-arte! we support creators of personal brands in clear, effective communication of their vision, in adequate construction of the offer and in staying coherent with original values.
- LIMITED EDITIONS OF SERIES DEDICATED TO CONCRETE BRANDS, INSTITUTIONS, CREATORS OR EVENTS Launch of the limited editions of items such as clothes, fashion accessories, furniture, stationary, design objects, long plays and many other, might be an element of branding, rebranding or personal brand creation process but not necessarily. It is also a perfect option to add some prestige and glamour to the brand. Moreover, offering smaller amount of goods which are design and manufacturer with utter precision by renown artists and craftsmen is also a smart way of reaching out to a brand new group of consumers.
Whichever branding process we are conducting, we always do it with commitment and in answer to individual needs of our Client. Our favorite projects are those where we accompany the brand at every stage of creation: from brainstorming and basic idea, throughout arrangements and production to communication and popularization.